On-Demand Leadership for Healthcare’s Inflection Points

Fractional Chief Marketing Officer (CMO) + Chief Growth Officer (CGO) services that deliver enterprise growth without the drag—no overhead, no politics, just results that move  business.

No pitch. Just perspective as to what’s working and what isn’t.

FRAMING THE FIT

What This Is. Who It’s For.

When growth demands are rising—but budgets, bandwidth, or clarity aren’t—SPIRTO steps in. We provide on-demand executive marketing and growth leadership for health systems and health plans navigating cost pressure, complexity, or strategic transformation. Executive precision. Strategic traction. Highly scalable. Without the drag.

Is a Fractional Executive Right for You?

METHOD BEHIND THE MOMENTUM

How It Works

You don’t need another consultant—you need an executive who can step in and lead.  A Fractional CMO or CGO gives you just that: seasoned growth leadership without the full-time overhead nor cost. Whether you're navigating a transition, fixing what's stalled, or preparing to scale, SPIRTO brings clarity, traction, and results—fast.

SPIRTO works inside your organization—not outside of it—to align strategy, teams, and outcomes. You get executive-level guidance that drives impact from day one, with none of the politics or long runway.

Strategic Leverage Points:

  • Built for inflection points—M&A, transformation, stagnation, or scale

  • Embedded leadership without the politics or internal drag or overhead

  • Aligns marketing, growth, and enterprise performance through SPIRTO Growth Lab

  • Designed to accelerate results and build internal capability using SPIRTO Growth Lab

  • Flexible scope: stabilization, interim, or long-term engagements

Key Deliverables May Include:

  • Cost Optimization Plan

  • Growth strategy and go-to-market planning

  • Marketing org structure and team advisory

  • Messaging and brand repositioning

  • Performance dashboards and KPIs

  • Martech evaluation and optimization

  • Agency/vendor evaluation and optimization

See SPIRTO Case Studies

CASE FOR CHANGE

Why It Matters Now

Cost Pressure Isn’t the Problem. Stalled Leadership Is.

Growth without waste starts at the top. SPIRTO delivers fractional CMO + CGO leadership that aligns enterprise ambition with operational reality—powered by the SPIRTO Growth Lab.

What You Gain with SPIRTO:

  • A clear growth strategy aligned to enterprise goals

  • Embedded executive partnership that strengthens your C-suite

  • Marketing that finally earns its keep—on budget, on mission, delivering ROI

  • Visibility into what’s working, what’s not, and where to focus next

  • A scalable path forward, led with urgency and calm

  • A proven model for cost optimization + integrated growth strategy

  • Want to Know If SPIRTO is the Right Fit for Your Organization?

Let’s connect

SIGNALS FOR SUCCESS

Results That Matter

The Growth Readiness Audit

Unlock hidden revenue and cost traps in 15 minutes.

A diagnostic tool for CEOs to pressure-test their current growth model—revealing strategic gaps, misaligned spend, and unrealized value across marketing, sales, and service.

Full Case Studies

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed fringilla venenatis dignissim. Nunc eget tellus. ipsum venenatis consectetur.”

-Dr. Andrea Brault, Brault

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed fringilla venenatis dignissim.”

-Lauren Shook, President/CEO/Chairman of the Board, Silverado

NEXT STEPS WITH PURPOSE

What Happens Next

Decide Boldly. Move Strategically.

If growth is on your agenda, let’s pressure-test your path forward. One focused session with SPIRTO. No pitch. Just clear signals and actionable perspective—designed for CEOs who don’t have time to waste.

TOOLS FOR SMARTER, FASTER GROWTH

Case Studies

See how SPIRTO delivers where others stall.
Real-world stories of health systems and health plans that accelerated growth, optimized costs, and algin operations.

Insights

Provocative thinking for pressure-tested leaders.
Get straight-talk POVs, growth playbooks, and SPIRTO’s signature frameworks—all designed for decision-makers navigating inflection points.

Frequently Asked Questions

Answers for executives who want clarity—not fluff.

How fractional leadership works, when to bring it in, what it costs, and what to expect. Cut through the noise and get to the truth.