Growth Leadership
Built for Healthcare’s Next Era
SPIRTO exists to solve a challenge most mid-market healthcare organizations face: the need for senior growth leadership and disciplined marketing systems that drive attributable ROI—without the politics, complexity, or cost structure of a traditional C-suite hire.
We provide Fractional Chief Marketing Officer and Chief Growth Officer services, embedding seasoned executive leadership inside your organization. The role is catalytic but flexible: strategic when needed, operational where it counts, and always accountable to measurable results.
At the heart of our work is the SPIRTO Growth Lab, a proprietary three-phase system—Architect, Ignite, Accelerate—that turns growth from aspiration into enterprise discipline. The Growth Lab diagnoses your market position, activates measurable campaigns, and scales what works into repeatable systems. Powered by AI, martech integration, and proprietary tools, it creates sustainable growth that withstands policy shifts, margin pressures, and competitive disruption.
SPIRTO isn’t a marketing agency, and it isn’t a consulting report.
We integrate leadership with systems: aligning CEOs, CFOs, and CMOs around clear priorities, tying marketing spend to enterprise value, and institutionalizing accountability that boards and investors trust.
The SPIRTO Difference:
Fractional executive leadership designed for healthcare’s complexity.
A proven system—SPIRTO Growth Lab—that builds momentum and discipline.
AI-enabled tools and martech integration for smarter, faster ROI.
SPIRTO Partners who bring depth on demand.
Outcomes CEOs and CFOs demand: measurable growth, cost optimization, and scalable performance.
SPIRTO was built for leaders who know growth can’t wait. We help you replace inertia with momentum, complexity with clarity, and pressure with performance that lasts.
Our Clients
Health Providers
Health systems, hospitals, physician groups, ambulatory care, rehabilitation, senior living, memory care, home care, hospice
Health Insurance
Individual + family plans, Medicare Advantage, Medicaid, commercial small group, commercial enterprise, agencies, brokerages
Mission
Empowering mid-market healthcare organizations to turn growth complexity into clarity, action, and results.
Vision
To create transformative growth systems that propel healthcare organizations forward—while disrupting for the greater good of patients, providers, and communities.
Values
Accountability
We do what we say we are going to do.
Levity
We aim for joy along the journey.
Integrity
We are transparent and honest with each other.
Compassion
We care about each other.
Team
SPIRTO has an extensive network of specialty and expert partners led by Founder Paula Serios in supporting each engagement.
Paula Serios, Founder
Paula is Founder and CEO of SPIRTO Advisory providing insight and results across management consulting, business strategy, operations, service design, marketing, branding, and communications. In the corporate sector, Paula held Chief Marketing Officer positions for more than a decade and was a member of several Executive Management Teams, for both private and not-for-profit corporations including Providence Health and Silverado Care.
Paula’s professional portfolio is extensive in the full spectrum of health and well-being including providers, plans, population health and medical devices. Strategic planning and research are the cornerstone of her work eliciting branding efforts that not only have built business but insulated corporations from crisis events.
The breadth of her experience extends to all facets of marketing with deep expertise in advertising, branding, direct response, and promotional marketing as well as industry depth in healthcare, health insurance, senior living, and retail. She has spent extensive time at worldwide agencies like Ogilvy and Publicis as well as being a consultant.
Paula has produced exemplary work for clients delivering on objectives and driving to goals with success for brands like OhioHealth, Stony Brook Medicine, Intermountain Health, Priority Health, OhioHealthy, Corewell Health, Renown, Bayhealth, Sears, NutraSweet, Eddie Bauer, Amoco Oil, Mazda, USPS, EyeMasters Optical, Verizon, Sprint Cellular, and Western Publishing.
Paula holds an MBA from Loyola University, Chicago and currently lives in Evanston, Illinois. To fuel her passion and creativity, she performs improv with an independent ensemble at Second City and other venues in the Chicago area while completing advanced studies at Second City.
Disrupting for the Greater Good
SPIRTO is about reshaping what growth means. We extend that mindset into healthcare in the broadest sense by dedicating a portion of our own success to advancing access, equity, and innovation across the ecosystem.
Every year, SPIRTO donates 1% of net profit to the charity of your choice from a select group of mission-driven organizations. Each one is carefully curated for its alignment with the values of healthcare leaders—impacting families, equity, rural access, behavioral health, and the social determinants that shape outcomes. These partnerships also create a seamless way to advance your organization’s Corporate Social Responsibility programs, Environmental, Social, and Governance programs, and community benefit programs, demonstrating both accountability and impact beyond the balance sheet.
Our Associated Charities:
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Ronald McDonald House Charities
Keeping families close to hospitalized children through housing, meals, and community support.
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National Association of Free & Charitable Clinics
Expanding access to primary care for the uninsured and underserved in mid-market communities.
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National Rural Health Association (NRHA) Foundation:
Strengthening rural hospitals, training leaders, and addressing rural health equity.
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National Alliance on Mental Illness (NAMI)
Advancing mental health advocacy, education, and peer-led support nationwide.
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Feeding America
Fighting hunger through a network of 200+ food banks, addressing food insecurity as a critical determinant of health.
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Meals on Wheels Chicago
Delivering nutritious meals and vital services to homebound seniors and individuals with disabilities, supporting independence and reducing isolation
By linking business growth to community growth, SPIRTO helps healthcare leaders contribute to the causes that matter most—where measurable impact meets meaningful purpose, and where your organizational commitments to CSR, ESG, and community benefit become living practice.