We are a multi-faceted consultancy that caters to health and well-being customers in all of their forms – team members, C-suites, boards, clients, members, purchasers, and users.
We bring a depth and breadth of experience in strategy, operations, service/product design, adoption, conversion, and loyalty.
We work with a treasure of highly skilled partners, carefully selected by Founder Paula Serios, to deliver solutions across your business. We take extraordinarily complex problems and find simple, attainable solutions.
SPIRTO focuses on your business, your customers, and your goals. Many say as much, but we tirelessly deliver on it, building your business right along side you. In fact, we often become long-term trusted advisors accepting business risk right alongside our clients.
Our Clients
Health Providers
Health systems, hospitals, physician groups, ambulatory care, rehabilitation, senior living, memory care, home care, hospice
Health Insurance
Individual + family plans, Medicare Advantage, Medicaid, commercial small group, commercial enterprise, brokerages
Well-being
Population health, medical devices, pharmaceuticals, consumer packaged goods, over the counter medications, herbal supplements, wearable trackers, mobile applications
Mission
Empowering health and well-being businesses to achieve unparalleled growth through innovative strategies and unwavering commitment to client success.
Vision
To passionately create brilliance that propels your business beyond its goals while contributing to the greater good.
Values
Accountability
We do what we say we are going to do
Levity
We aim for joy along the journey
Compassion
We care about each other
Integrity
We are transparent and honest with each other
Team
SPIRTO has an extensive network
of specialty and expert partners
led by Founder Paula Serios in
supporting each engagement.
Paula Serios, Founder
Paula is Founder and CEO of SPIRTO Advisory providing insight and results across management consulting, business strategy, operations, service design, marketing, branding, and communications. In the corporate sector, Paula held Chief Marketing Officer positions for more than a decade and was a member of several Executive Management Teams, for both private and not-for-profit corporations including Providence Health and Silverado Care.
Paula’s professional portfolio is extensive in the full spectrum of health and well-being including providers, plans, population health and medical devices. Strategic planning and research are the cornerstone of her work eliciting branding efforts that not only have built business but insulated corporations from crisis events.
The breadth of her experience extends to all facets of marketing with deep expertise in advertising, branding, direct response, and promotional marketing as well as industry depth in healthcare, health insurance, senior living, and retail. She has spent extensive time at worldwide agencies like Ogilvy and Publicis as well as being a consultant.
Paula has produced exemplary work for clients delivering on objectives and driving to goals with success for brands like OhioHealth, Stony Brook Medicine, Intermountain Health, Priority Health, OhioHealthy, Corewell Health, Renown, Bayhealth, Sears, NutraSweet, Eddie Bauer, Amoco Oil, Mazda, USPS, EyeMasters Optical, Verizon, Sprint Cellular, and Western Publishing.
Paula holds an MBA from Loyola University, Chicago and currently lives in Evanston, Illinois. To fuel her passion and creativity, she performs improv with an independent ensemble at Second City and other venues in the Chicago area while completing advanced studies at Second City.