We Keep Good Company
We work across the entire health and well-being sector with some of the best and brightest in the industry.
Brand Vision
Strong brands connect with customers and build loyalty. We know how to build brands and customer ecosystems that grow market share. Innovative and entrepreneurial, we excel at leading omni-channel efforts that build brand performance.
““Paula is one of the most engaging and thoughtful marketing strategists I have had the pleasure of working with while at Mission Hospital. Under Paula’s marketing headship the “Mission Brand” was created, promoted and ultimately flourished – allowing Mission to entice generous donors, hire compassionate and talented nurses and attract brilliant physicians’ partners.””
SPIRTO Highlight
Silverado Care Scenario Snapshot
Project: Brand Commercialization
A universal brand captured by the tag line Lives Enriched was supported coupled with 6 universal target segments across 3 business units. A comprehensive brand launch and ongoing communication internally was an origination point while a message platform was developed for each unit, service and product.
A message algorithm was modeled and a sales message app developed so that a sales associate could discern the specific message points to sell to each audience. Sales increased 19% and sustained 11% going forward.
Powerful Leadership
True leadership inspires collaboration and peak performance. We know how to build and coach teams across all facets of marketing and cross-functionally. We effectively garner influence across stakeholders while fostering collaboration and building relationships.
““Paula is one of the best leaders I have had the pleasure of working with. She has the tenacity, drive and vision that inspire great performance coupled with a fun and compassionate spirit. Her approach to strategic marketing is truly first class!””
SPIRTO Highlight
St. Joseph Health/Mission Hospital Scenario Snapshot
Project: Micro Blitzes
3:1 return-on-investment of total marketing expenditure to profit.
Over $7 million in profitable revenue for the Mission Heart Center across four years.
Proven Results
Strong marketing programs grow revenue and profit. We know how to deliver results, solve problems and create strategies that breakthrough and succeed. We possess both strong analytical and operational skills that drive impact in complex environments.
““Paula is always a strategic marketer, focused on measurable outcomes and business development. She is a forward-looking leader that can add value through deliberate analysis of business goals/challenges and offer recommendations based on an organization’s space within the market. ””
SPIRTO Stories & Perspectives
We work across the entire health and well-being sector.
See and hear previous clients and partners share their stories.