Case Study: Priority health
1,000% Medicare Enrollment Growth Through an Integrated Performance Branding Marketing Engine
By the Numbers
23%
increase in Individual & Family plan enrollments
1,000%+
increase in Medicare enrollments
year-over-year
1 growth model
rebuilt and aligned across
performance + brand
53%
increase in corporate leads
Challenge
Priority Health was competing in one of the most emotionally charged, commoditized categories: health insurance. The brand had strong activity, but marketing efforts were fragmented. Brand and demand generation were disconnected, and marketing functions and business units lacked operational flow–creating inefficiency and minimal traction. Leadership needed a model that would unify the teams and deliver measurable growth.
Approach
Paula’s team at SPIRTO rebuilt Priority Health’s growth model from the ground up. We aligned brand strategy with performance marketing, creating a single, disciplined system. Campaigns were repositioned under the “All Smart Everything” brand platform from the BVK team—unifying brand purpose, creative, and demand generation into an integrated, accountable marketing machine.
Results
The transformation delivered dramatic results. Medicare enrollments skyrocketed more than 1,000% year-over-year. Individual and family enrollments grew 23%, while corporate leads jumped 53%. With brand and performance now operating as one system, Priority Health gained both growth and marketing ROI—providing clear, measurable value to the leadership team.
"We had plenty of activity but no traction. SPIRTO’s practices rebuilt our growth model from the ground up, aligning brand and performance marketing into a single system. Our campaigns now perform with precision—and our leadership team finally sees results in black and white.”
— Erin Sullivan, Vice President, Marketing & Customer Experience, Priority Health
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