Welcome to SPIRTO Signals™: Where Growth Begins with Clarity

SPIRTO Signals is your monthly 7-minute scan of what matters most to mid-market health systems, plans, and innovators navigating cost pressure, policy shifts, and the push for integrated growth that delivers ROI.

  • Each edition delivers:

    🔎 The Signal – a trend or shift reshaping your competitive landscape

    🧭 The Shift – what it means for your business, brand, and bottom line

    ⚙️ The Move – one bold action you can take now (sometimes with a SPIRTO tool in hand)

    No fluff. No filler. Just clear insight and forward motion.
    Because strategy waits for no one—and neither should you.

Featured
The 24/7 Scheduling Crack: Why Access Hours Are the New Competitive Edge
The 24/7 Scheduling Crack: Why Access Hours Are the New Competitive Edge

Your marketing is leaking revenue after 7 PM. Most health systems gate scheduling to business hours while competitors capture intent 24/7. Learn how to convert after-hours demand, drive lower CPA, and turn always-on access into a strategic margin lever for your C-suite.

Access Is the Product: The Shared Growth Lever for Health Systems & Health Plans
Access Is the Product: The Shared Growth Lever for Health Systems & Health Plans

Is access costing you growth? Learn the 5 moves health system and health plan CEOs use to unify access + marketing + finance and cut acquisition costs. October SPIRTO Signals.

Medicare Advantage at a Boiling Point
Medicare Advantage at a Boiling Point

September Signals: Enrollment growth has slowed, DOJ and FTC probes are widening, state regulators are pressing back on premiums, and providers are bracing for another round of contract battles.

CFOs are putting marketing on trial
CFOs are putting marketing on trial

Marketing is no longer immune to scrutiny. The era of “brand lift,” impressions, and activity reports is over. In this August Signals the only language that counts in the boardroom: ROI.

Healthcare doesn’t need more noise—it needs sharper signals.

SPIRTO Signals™ is a monthly 7-minute scan of what matters most for mid-market health systems, plans, and innovators navigating cost pressure, policy shifts, and integrated growth.

Each edition includes:

  • The Signal – a trend reshaping your landscape

  • The Shift – what it means for your business and brand

  • The Move – one bold action to take now (often with a SPIRTO tool)

Sign up to stay informed