Executive Firepower.
Without the Burden.
For mid-market healthcare leaders navigating change, SPIRTO™ provides Fractional CMO/CGO leadership to drive vision, execution, and measurable results—without extra cost or politics.
From Marketing Chaos to Scalable Growth–
Engineered for the C-Suite
For health systems and plans at a pivotal moment, SPIRTO Growth Lab™ replaces fragmented marketing with a cost-smart, AI-enabled growth engine—led by a healthcare Fractional CMO/CGO.
Where Brand Meets Bottom Line—
And Every Campaign Performs
SPIRTO Growth Lab™ integrates within mid-market systems and plans facing transformation—guiding strategy and activation from the inside, without disruption or ongoing overhead.
Built for Healthcare Realities.
Delivered from the Inside.
SPIRTO Growth Lab™ embeds within mid-market health systems and plans facing transformation—leading strategy and execution from the inside, without disruption or long-term overhead costs.
Do These Challenges Sound Familiar?
Growth targets rising, but teams stuck in silos
Marketing seen as expense—not performance driver
Disconnected data, vendors, and priorities slowing decisions and inflating cost
No time, talent, or budget to bring on full-time executive leadership
In today’s volatile healthcare market, mid-sized systems and plans under strain often face flat growth, rising costs, and disjointed strategy. SPIRTO helps turn that pressure into progress.
SPIRTO helps turn that pressure into progress.
Solutions
Interim & Fractional Services
SPIRTO provides executive expertise for mid-market healthcare organizations under demand to expand. Paula Serios steps in as your dedicated Fractional CMO/CGO, bringing strategic clarity and immediate traction to accelerate revenue while navigating healthcare’s complexity. Executive leadership on demand—without the permanent expense.
SPIRTO Growth Lab™
The SPIRTO Growth Lab is our proprietary, data-driven system for rapid, measurable transformation. We integrate marketing operations, sharpen strategy, and ensure disciplined execution. Gain clarity, efficiency, and predictable growth—turning marketing into a reliable revenue engine.
Proof and Trust
-
![]()
“Working with Paula Serios and SPIRTO felt effortless. She aligned seamlessly with our team—bringing creativity, discipline, and a relentless focus on outcomes. What stood out was how she thought far beyond marketing alone, connecting dots across operations and finance. Paula wasn’t a vendor; she was a true business partner.”
-Kevin Snyder, Vice President, Chief Marketing & Communications Officer, and Brand Officer, Nicklaus Children’s Health (Formerly Chief Marketing Officer, Bayhealth)
-
![]()
“We had plenty of activity but no traction. SPIRTO rebuilt our growth model from the ground up, aligning brand and performance marketing into a single system. Our campaigns now perform with precision—and our leadership team finally sees results in black and white.”
--Katy Dalton Rigsby, Vice President Marketing, OhioHealth
-
![]()
[[[ .... TESTIMONIAL TEXT .... ]]]
-Erin Sullivan, Vice President, Marketing & Customer Experience at Priority Health
Executive Insights for Healthcare Leaders
Welcome to SPIRTO Signals: Where Growth Begins with Clarity
Healthcare doesn’t need more noise—it needs sharper signals.
SPIRTO Signal™ is a monthly 7-minute scan of what matters most for mid-market health systems, plans, and innovators navigating cost pressure, policy shifts, and integrated growth.
Each edition includes:
The Signal – a trend reshaping your landscape
The Shift – what it means for your business and brand
The Move – one bold action to take now (often with a SPIRTO tool)
No fluff. No filler. Just clear insight and forward motion.
Paula Serios, Your Lead Catalyst for Strategic Growth
As Founder + CEO of SPIRTO, Paula is a healthcare growth strategist who helps mid-market systems and plans unlock revenue and operational efficiency—especially under pressure. As Founder and CEO of SPIRTO, she leads a team of Fractional CMOs/CGOs and architects of the SPIRTO Growth Lab, an AI-enabled system that fuses brand, performance, and strategy into action.
With 35+ years at the intersection of storytelling and execution, Paula brings clarity to complexity—whether M&A, value-based care, or digital health transformation. She has led marketing for $175M to $30B organizations, driven 3x revenue lifts, and partnered with 100+ healthcare brands to build systems for sustainable growth.
Disrupting for the Greater Good
SPIRTO isn’t only about accelerating growth—it’s about impact. We extend our growth mindset to communities by dedicating a portion of business success to causes that expand access, equity, and innovation in healthcare. We donate 1% of net profit [link] to the charity of your choice among six curated organizations.