Our Team
We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.
Alyssa Carter
Chief Marketing Officer
Alyssa Carter is a fractional marketing leader and the founder of AlmaFig, where she helps startups and growth-stage companies build the messaging, positioning, and marketing programs that drive real business outcomes. With nearly two decades leading B2B marketing across SaaS, healthcare, and tech, she embeds with teams as a strategic partner who owns the work rather than just advising on it. From early-stage startups finding their voice to established organizations sharpening their edge, Alyssa brings senior marketing muscle without the full-time overhead. She's based in Portland, OR.
Alex Ferraro
Chief Marketing Officer
Alex Ferraro brings more than a decade of B2B healthcare marketing expertise to SPIRTO as a Fractional CMO, health tech companies and healthcare service organizations turn complex positioning challenges into clear, revenue-driving growth strategies. As founder of ABF Marketing, she has served as a fractional CMO for organizations navigating high-stakes transitions, from post-acquisition rebranding to leadership changes to full-scale website rebuilds, with a portfolio spanning brand and messaging architecture, SEO and content strategy, sales enablement, and go-to-market execution for organizations where the buying process involves multiple stakeholders and long sales cycles. Her approach centers on evidence over assumption, drawing on senior marketing roles at Intelligencia AI, ModMed, LexisNexis Risk Solutions, and IQVIA to bring firsthand insight into the operational realities health tech buyers face. Alex resides in Boca Raton, Florida.
Jennifer Lagerman
Chief Marketing Officer
Jenn has 10 years of experience as a healthcare and health technology marketer, spanning rebrands, marketing strategy, execution, and more. She’s the founder of NextJenn Copy, working as a fractional CMO and advisor for health-centered businesses.
Erin Mitchell
Chief Marketing Officer
Erin N. Mitchell, MBA, is a Fractional Chief Marketing Officer with more than 20 years of experience driving growth across healthcare, clinical services, and consumer brands. Her background includes leading brand strategy for CVS Health Clinical Trial Services and senior marketing leadership within large health systems.
Erin is known for turning big goals into clear, actionable plans. Her work has doubled pipeline in 12 months, increased website leads by 150%, improved brand preference from 5% to 18% in four months, and generated an 11:1 ROI for primary care visits. She is based in the Urbana-Champaign area.
Bret Stasiak
Chief Strategy Officer / Chief Innovation Officer
Bret has been blending the art of marketing with the sciences of technology and analytics for over 30 years. After working on the client side, Bret founded and led respond360, a data driven direct response agency. That firm was rolled into BVK, a full service integrated agency, where Bret served as President. Organizations from Southwest Airlines Vacations to Stanford Hospital and Clinics have called his thinking disruptive because it changed the way they evaluated opportunities. He earned his BA in economics from the University of Chicago and MBA in marketing and business policy from the University of Chicago Booth School of Business. He is based in Milwaukee.
Carolyn Suh
Chief Marketing Officer / Chief Strategy Officer
Carolyn Suh is a fractional executive who brings cross-industry expertise from healthcare, consumer, tech, innovation, and sports to organizations navigating growth and transformation. Working at the intersection of business, brand, and customer strategy, she partners with C-suite leaders to increase leadership bandwidth, align cross-functional teams, and accelerate enterprise-wide strategic initiatives. Carolyn is known for quickly embedding with internal teams, building trust and alignment across complex stakeholder environments, and translating strategy into coordinated execution. Her experience spans full-lifecycle brand transformations, new venture launches, organizational change, and strategic growth initiatives for leading academic health systems such as UC San Francisco and NewYork-Presbyterian, Fortune 500 and emerging healthcare companies. Whether guiding teams through ambiguity or helping organizations scale with greater focus and alignment, she brings an operator's mindset, collaborative leadership style, and a proven ability to move strategy from vision to measurable impact. She is based in the San Francisco Bay Area.