Testimonials
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“SPIRTO sharpened our clarity. We finally have alignment between brand, digital, and operations—and the tools to measure performance at every stage. What impressed me most was how seamlessly SPIRTO embedded with our team. It didn’t feel like consulting—it felt like leadership and partnership.”
-Sue Jablonski, Senior Vice President, Chief Marketing and Communications Officer
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“Paula Serios is a true leader in every respect. Through SPIRTO, she brought a purpose-driven mindset, servant leadership, and the ability to grow business while staying committed to brand integrity. That balance of heart and performance is rare—and exactly what we needed.”
-Randy Platt, Co‑Founder, Chairman & Chief Executive Officer, Care Partners At Home
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“Working with Paula Serios and SPIRTO felt effortless. She aligned seamlessly with our team—bringing creativity, discipline, and a relentless focus on outcomes. What stood out was how she thought far beyond marketing alone, connecting dots across operations and finance. Paula wasn’t a vendor; she was a true business partner.”
-Katy Dalton Rigsby, Vice President Marketing, OhioHealth
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“We had plenty of activity but no traction. SPIRTO rebuilt our growth model from the ground up, aligning brand and performance marketing into a single system. Our campaigns now perform with precision—and our leadership team finally sees results in black and white.”
-Erin Sullivan, Vice President, Marketing & Customer Experience, Priority Health
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“Working with Paula Serios and SPIRTO felt effortless. She aligned seamlessly with our team—bringing creativity, discipline, and a relentless focus on outcomes. What stood out was how she thought far beyond marketing alone, connecting dots across operations and finance. Paula wasn’t a vendor; she was a true business partner.”
-Katy Dalton Rigsby, Vice President Marketing, OhioHealth
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“We couldn’t afford a full-time CMO, but we needed senior-level expertise. SPIRTO gave us exactly that—executive leadership without the overhead. Our board sees the difference: clear strategy brand plus demand generation, disciplined execution, and results that justify every dollar.”
-Dr. Andrea Brault, Brault
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“Paula Serios was a true game-changer. At Silverado, she became a strategic partner embedded within our leadership team—bringing education, discipline, creativity, and accountability. She delivered a precisely crafted brand and elevated our lead generation. Through performance marketing, she streamlined operations and integrated all efforts, driving measurable improvements in marketing ROI.”
-Lauren Shook, President/Chief Executive Officer/Chairman of the Board, Silverado
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“SPIRTO gave us what we’d been missing: structure. Instead of scattered tactics, we have a cost-optimized, AI-enabled growth engine. It’s a roadmap that scales with us—and keeps the team focused on outcomes, not noise.”
-Nate Foco, Chief Marketing Officer, Select Health
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“SPIRTO helped us build a marketing function from the ground up—one that was ROI-focused and accountable. They increased our leadership’s understanding of what marketing could deliver, and more importantly, showed us exactly how it fueled the bottom line. With SPIRTO, we shifted into a growth-minded organization.”
-Kenn McFarland, Chief Executive, UC San Diego Health Retired (Former President & Chief Executive Officer, Mission Hospital
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“SPIRTO is the rare combination of strategic discipline and creative spark. Paula Serios and her team became trusted partners who delivered results while growing the capabilities of our people. They earned trust quickly—and then exceeded it with every engagement.”
-Bret Stasiak, Former President, BVK