SPIRTO FRACTIONAL CMO / CGO SERVICES

FREQUENTLY ASKED QUESTIONS

How does SPIRTO Fractional CMO/CGO Services compare to a traditional marketing agency?

The fractional executive model—part-time or contract-based senior leadership—has exploded in recent years. Once primarily used for interim stopgaps, it’s now a long-term, outcome-driven strategy embraced across industries. A fractional executive becomes part of your leadership team. Unlike agencies or consultants that follow your direction, a fractional CMO assesses your current state, sets the direction and owns the outcome. They’re not task executors; they’re strategic leaders who drive growth from the inside out.

Why now?

• Economic uncertainty has driven companies toward leaner leadership models.

• Remote work normalization makes fractional leadership logistically seamless.

• Specialized expertise—especially in marketing, finance, and AI integration—is increasingly critical for scaling.

For midmarket CEOs, this isn’t just a passing trend—it’s a structural shift in how leadership is sourced and deployed.

Isn’t hiring internally more cost-effective?

Full-time hires come with overhead costs (benefits, severance) and are hired to do one job. If your financial situation shifts, eliminating positions proves to be much more complex and a slower process. We can provide marketing and growth specialists, working only when they’re needed, to cover a wide array of needs. And we can be up and running quickly.

Can a Fractional CMO/CGO Service replace freelancers for specific tasks?

While freelancers are great for short-term needs, SPIRTO offers strategic marketing leadership that integrates all aspects of your business. This makes SPIRTO ideal for businesses seeking more than product marketing consulting or digital marketing assessment. We ensure every tactic aligns with a well-thought-out strategy for cohesive, long-term solutions rather than one-off projects.

What Kinds of Healthcare Businesses Benefit from Fractional CMO/CGO Services?

Mid-market healthcare businesses, and portfolio companies all benefit from the agility and executive oversight of a fractional Chief Marketing Officer and/or Chief Growth Officer. Whether you’re entering new markets, facing a merger, or t need to increase revenue and margin, the fresh eyes of a fractional executive offer insight often not found internally for many mid marketing healthcare organizations. 

What Should CEOs Look for in a Fractional CMO/CGO Service?

Your Fractional CMO/CGO should have a track record of success in your space, strong executive skills, the ability to lead both strategy and execution, and a cultural fit to your organization. Whether you’re revitalizing your brand or looking for a complete cost optimization and growth strategy, the right fractional CMO will integrate seamlessly into your business.

How long do engagements last?

It’s based on your needs and goals. We’ve had some clients that work with us for just a few weeks, while others keep us on board for months or even years.

How Does a Fractional CMO/GGO Work?

They lead your entire marketing and growth function on a part-time or interim basis. That includes hiring, setting strategy, managing campaigns, optimizing cost and spend, and ensuring ROI. From B2B, B2C and B2B2C, a fractional CMO tailors your marketing playbook to your organization’s goals.

What if my workload doesn’t justify a full-time executive?

That’s the benefit of working with fractional executives. You get just the expertise you need, without committing to a full-time, long-term hire.

What if my needs change?

Our engagements are flexible and can be scaled up or down with 30 days’ notice.

Can you handle my unique business challenges?

Our fractional and interim CMOs and CGOs come from the most highly regarded healthcare and marketing companies with deep expertise and understanding of the full range of healthcare industries. With 12 years under our belt, we’ve learned to adapt that expertise to fit the unique needs of mid-market healthcare organizations at inflection points. So, we have experience with businesses and challenges like yours. If we don’t, we will help you find someone who does.

How quickly can SPIRTO start?

Unlike a full-time hire or even a traditional agency, our team can be up and running in days or weeks.

What if it’s not a good fit?

Our process is designed to find the right match for your business, challenge, and working style. But if it’s not working, we’ll work with you to find you the right team.

How much do Fractional CMO/CGO Services Cost?

Rates range between $5,000 and $25,000 per month, depending on hours, scope and duration of the engagement. This makes a fractional CMO far more cost-efficient than a full-time executive hire with overhead all in.

SPIRTO GROWTH LAB

FREQUENTLY ASKED QUESTIONS

What is the SPIRTO Growth Lab?
It’s a three-phase system—Architect, Ignite, Accelerate—led by a fractional CMO/CGO inside your organization. The Lab uses AI-powered tools to diagnose, activate, and scale growth with measurable results.

How do I know if Growth Lab is right for me?
Mid-market healthcare organizations: health systems, health plans, and health tech firms navigating transformation, M&A, policy shifts, or cost pressure.

Why would a healthcare organization choose the Growth Lab over a traditional agency?
Agencies execute. The Growth Lab embeds leadership and uses a set of AI-enabled tools toset direction, align executives, activate campaigns, and prove ROI from the inside.

When should a healthcare organization consider the Growth Lab?
When growth has slowed, when margins are under pressure, or when the board demands results faster than current systems can deliver, the SPIRTO Growth Lab stands to deliver.

How does the Growth Lab work?
Through three phases: Architect (diagnose and align), Ignite (activate and prove), and Accelerate (scale and institutionalize). Each phase builds momentum and accountability.

What happens in the Architect Phase?
We run diagnostics, align leadership, and create a Strategic Growth Blueprint. This sets the foundation for activation without wasted spend.

What happens in the Ignite Phase?
We activate the engine: performance campaigns, policy sprints, and brand revitalization—powered by the Performance Branding Model. Quick wins prove the system within 90 days.

What happens in the Accelerate Phase?
We scale what works through an Optimization Lab powered by the SPIRTO Flywheel: ignite, scale, optimize, observe. The system embeds so growth becomes repeatable and margin-protective.

How is pricing structured?
Pricing is structured on phase-based fees with the option of a monthly retainer. Pricing reflects scope, speed, and data/tech requirements. We’re transparent up front so CEOs and CFOs can plan with confidence.

What’s the minimum commitment and cancellation policy?
Every engagement begins with the Architect Phase as a defined starting commitment. Extensions into Ignite and Accelerate are flexible, with clear notice terms. No long-term lock-in, just accountability.

Will you work with our existing agencies and in-house team?
Yes. The Growth Lab isn’t rip-and-replace. We lead the system, integrate agencies and internal specialists, keep what works, and tune or replace what doesn’t.

Who owns data, creative, and the martech stack?
You do. All data, creative, and tech licenses remain in your name. We only recommend new tools if ROI-positive and connect them seamlessly into your CRM, EMR, or analytics platforms. All your privacy standards and protocols are met.

How do you handle HIPAA, privacy, and BAAs?
Compliance is non-negotiable. We operate within HIPAA standards, sign BAAs when required, and manage digital tracking in alignment with federal and state privacy laws.

Do you offer category/market exclusivity?
Yes, with guardrails. If exclusivity by category or geography is important, we define it contractually and price accordingly to protect your market position.

What KPIs do you measure to—and how do you report them?
We track enterprise-level metrics: CAC, LTV, conversion, pipeline quality, attribution accuracy, and efficiency gains. Reporting is weekly at the ops level and monthly at the executive level with CFO-ready dashboards.

How does AI fit into the Growth Lab?
AI powers market scanning and analysis, predictive analytics, personalization, and attribution—shortening cycles, reducing waste, and improving ROI. We utilize over a dozen AI tools to move fast and add depth to every aspect of the Growth Lab. 

How does the Growth Lab protect margins?
By reallocating spend from low-yield activity to high-performing campaigns, simplifying processes, and embedding cost-optimization disciplines.

How do you transfer capability to our team?
From day one, the Growth Lab is designed to be client-owned. We deliver playbooks, governance models, and capability-building workshops so your team can sustain and scale without long-term outside reliance.

Can SPIRTO bring in subject-matter specialists?
Yes. Through SPIRTO Partners, we tap experts in martech, performance marketing, brand strategy, and transformation when deeper counsel is required.

What results can we expect?
Typical outcomes include a Growth Blueprint and Readiness Plan in 90 days measurable ROI in 90 days, 10–25% marketing efficiency gains, faster campaign cycles, and stronger brand equity.

How long does a Growth Lab engagement last?
It varies by organization. Many clients run through all three phases over several months; others sustain SPIRTO leadership longer to keep the system optimized.

What if the Growth Lab isn’t the right fit?
Our process is designed to align expectations upfront. If it’s not working, we’ll pivot or connect you with the right solution.