Our Executive Network
No single healthcare executive covers brand, demand, operations, and finance. So SPIRTO doesn't send one. We match the right fractional executive to the problem you're actually solving, chosen from a vetted network we've worked beside and would put in front of any board.
Alex Ferraro
Fractional Chief Marketing Officer
Alex Ferraro brings more than a decade of B2B healthcare marketing expertise to SPIRTO as a Fractional CMO. Her years of experience at health tech companies and healthcare service organizations honed her ability to turn complex positioning challenges into clear, revenue-driving growth strategies. As founder of ABF Marketing, she has served as a fractional CMO for organizations navigating high-stakes transitions–from post-acquisition rebranding to leadership changes to full-scale website rebuilds–with a portfolio spanning brand and messaging architecture, SEO and content strategy, sales enablement, and go-to-market execution for organizations where the buying process involves multiple stakeholders and long sales cycles. Her approach centers on evidence over assumption, drawing on senior marketing roles at Intelligencia AI, ModMed, LexisNexis Risk Solutions, and IQVIA to bring firsthand insight into the operational realities health tech buyers face. Alex resides in Boca Raton, Florida.
Kevin Snyder
Fractional Chief Marketing Officer / Chief Communications Officer
Kevin Snyder brings deep expertise in marketing, brand architecture, public relations, crisis and risk management, and change management to organizations navigating growth, transition, and reputational pressure. What distinguishes his work is not just the strategy but the adoption: he has a rare ability to bring senior leadership and frontline staff into alignment quickly–, particularly in high-stakes, quick-turn situations where consensus is the bottleneck.
Across a career spanning healthcare and marketing, Kevin has delivered measurable improvement in customer satisfaction and reactivated markets with stagnant growth. He builds strategy alongside the people who execute it, training teams directly and hardwiring behaviors that continue to move the organization forward.
He helped one of the nation's largest and most trusted nonprofit organizations achieve iconic brand status while contributing to revenue growth of several hundred million dollars over a two-year period. Kevin is based in Miami, FL.
Alyssa Carter
Fractional Chief Marketing Officer
Alyssa Carter is a fractional marketing leader and the founder of AlmaFig, where she helps startups and growth-stage companies build the messaging, positioning, and marketing programs that drive real business outcomes. With nearly two decades leading B2B marketing across SaaS, healthcare, and tech, she embeds with teams as a strategic partner who owns the work rather than just advising on it. From early-stage startups finding their voice to established organizations sharpening their edge, Alyssa brings senior marketing muscle without the full-time overhead. She's based in Portland, OR.
Diane DiCarlo
Fractional Chief Marketing Officer
Diane DiCarlo, MBA and founder of Curiosity Consulting, is a strategic marketing consultant with more than 20 years of experience helping healthcare organizations untangle complexity, clarify their message, and build strategies that connect with the people they serve. She works with health systems, physician groups, and mission-driven organizations as a fractional marketing strategist — bringing senior-level thinking to audience definition, positioning, and channel strategy before execution begins. Diane's approach is human-centered and upstream: she helps leaders pause, zoom out, and get the strategy right first. Diane is based in Charlottesville, VA.
Erin Mitchell
Fractional Chief Marketing Officer
Erin N. Mitchell, MBA, is a Fractional Chief Marketing Officer with more than 20 years of experience driving growth across healthcare, clinical services, and consumer brands. Her background includes leading brand strategy for CVS Health Clinical Trial Services and senior marketing leadership within large health systems.
Erin is known for turning big goals into clear, actionable plans. Her work has doubled pipeline in 12 months, increased website leads by 150%, improved brand preference from 5% to 18% in four months, and generated an 11:1 ROI for primary care visits. She is based in the Urbana-Champaign area.
Bret Stasiak
Fractional Chief Strategy Officer / Chief Innovation Officer
Bret has been blending the art of marketing with the sciences of technology and analytics for over 30 years. After working on the client side, Bret founded and led respond360, a data driven direct response agency. That firm was rolled into BVK, a full service integrated agency, where Bret served as President. Organizations from Southwest Airlines Vacations to Stanford Hospital and Clinics have called his thinking disruptive because it changed the way they evaluated opportunities. He earned his BA in economics from the University of Chicago and MBA in marketing and business policy from the University of Chicago Booth School of Business. He is based in Milwaukee.
Carolyn Suh
Fractional Chief Marketing Officer / Chief Strategy Officer
Carolyn Suh is a fractional executive who brings cross-industry expertise from healthcare, consumer, tech, innovation, and sports to organizations navigating growth and transformation. Working at the intersection of business, brand, and customer strategy, she partners with C-suite leaders to increase leadership bandwidth, align cross-functional teams, and accelerate enterprise-wide strategic initiatives. Carolyn is known for quickly embedding with internal teams, building trust and alignment across complex stakeholder environments, and translating strategy into coordinated execution. Her experience spans full-lifecycle brand transformations, new venture launches, organizational change, and strategic growth initiatives for leading academic health systems such as UC San Francisco and NewYork-Presbyterian, Fortune 500 and emerging healthcare companies. Whether guiding teams through ambiguity or helping organizations scale with greater focus and alignment, she brings an operator's mindset, collaborative leadership style, and a proven ability to move strategy from vision to measurable impact. She is based in the San Francisco Bay Area.
Jennifer Lagerman
Fractional Chief Marketing Officer
Jenn Lagerman has 10 years of experience as a healthcare and health technology marketer spanning rebrands, marketing strategy, execution, and more. She’s the founder of NextJenn Copy, working as a fractional CMO and advisor for health-centered businesses. She helps organizations turn marketing into a growth engine aligned with operations, accountable to revenue, and built to scale.
Her work focuses on:
Positioning in complex, regulated markets
Aligning marketing with sales and operations
Scalable acquisition and retention
Best suited for multi-location providers, health systems, and growth-stage companies that need senior marketing leadership, Jenn is based in Lincoln, NB.