SPIRTO Article Archive
Featured Article
Medicare Advantage at a Boiling Point
Enrollment growth has slowed, DOJ and FTC probes are widening, state regulators are pressing back on premiums, and providers are bracing for another round of contract battles.
CFOs are putting marketing on trial
Marketing is no longer immune to scrutiny. The era of “brand lift,” impressions, and activity reports is over. The only language that counts in the boardroom: ROI.
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How to Provide On-Demand Executive Marketing
How to provide on-demand executive marketing and growth leadership for health systems and health plans navigating cost pressure, complexity, or strategic transformation. Executive precision. Strategic traction. Highly scalable. Without the drag.