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The 24/7 Scheduling Crack: Why Access Hours Are the New Competitive Edge
Signals Paula Serios 11/3/25 Signals Paula Serios 11/3/25

The 24/7 Scheduling Crack: Why Access Hours Are the New Competitive Edge

Your marketing is leaking revenue after 7 PM. Most health systems gate scheduling to business hours while competitors capture intent 24/7. Learn how to convert after-hours demand, drive lower CPA, and turn always-on access into a strategic margin lever for your C-suite.

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Access Is the Product: The Shared Growth Lever for Health Systems & Health Plans
Signals Paula Serios 10/7/25 Signals Paula Serios 10/7/25

Access Is the Product: The Shared Growth Lever for Health Systems & Health Plans

Is access costing you growth? Learn the 5 moves health system and health plan CEOs use to unify access + marketing + finance and cut acquisition costs. October SPIRTO Signals.

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Medicare Advantage at a Boiling Point
Signals Paula Serios 9/2/25 Signals Paula Serios 9/2/25

Medicare Advantage at a Boiling Point

September Signals: Enrollment growth has slowed, DOJ and FTC probes are widening, state regulators are pressing back on premiums, and providers are bracing for another round of contract battles.

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CFOs are putting marketing on trial
Signals Paula Serios 8/23/25 Signals Paula Serios 8/23/25

CFOs are putting marketing on trial

Marketing is no longer immune to scrutiny. The era of “brand lift,” impressions, and activity reports is over. In this August Signals the only language that counts in the boardroom: ROI.

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